AliExpress is one of the most popular online marketplaces in the world, renowned for its discounts, promotions, and, of course, coupons that allow shoppers to save extra money at checkout. A key feature of this system was the Coupon Center—a dedicated section where users could find current offers from both the platform and individual sellers.
Now there’s a void here – check the link, how’s yours?
However, recently, many have noticed that this section has either become harder to access or disappeared entirely from the app and website. So, where did the Coupon Center go, and what should fans of bargain hunting do now? Let’s dive in.
What Was the Coupon Center and Why Was It So Important?
The Coupon Center on AliExpress was a convenient hub that gathered all available discount offers in one place. Here, users could find platform-wide coupons (applicable to any product) as well as seller-specific coupons (usable only for certain stores). It was especially valuable during major sales events like 11.11 or Black Friday, when the number of deals spiked, allowing shoppers to stock up on coupons before making purchases.
For many, the Coupon Center was a treasure trove—a quick way to see what discounts were up for grabs and apply them to orders. It also tied into the loyalty program: by completing simple tasks (like daily logins or exchanging coins for coupons), users could earn additional perks. But in 2025, many have noticed that this familiar section has either vanished or morphed beyond recognition. What’s behind this change?
Possible Reasons for the Coupon Center’s Disappearance
- Interface and Platform Structure Updates
AliExpress frequently revamps its design and functionality to make shopping more seamless and intuitive. The Coupon Center might not have disappeared but simply relocated. For instance, some users report that coupons now appear under “My Profile” or directly on store pages. This could be part of a strategy to streamline the interface, shifting focus toward specific products rather than a general discount hub. - Regional Restrictions
AliExpress tailors its features to different countries, which can affect the availability of certain options. In some regions, the Coupon Center may have been temporarily disabled due to shifts in marketing policies or logistical constraints. For example, in 2022, after sanctions were introduced, Russian users noticed a significant drop in promotions and promo codes. It’s possible that in 2025, the platform is again adjusting its discount programs based on specific markets. - Shift Toward Alternative Discount Mechanisms
Over time, AliExpress has leaned into other ways to save, such as promo codes, points, coins, and discounts in the “Hot Deals” section. The Coupon Center, as a centralized access point, may have lost relevance in the eyes of developers, giving way to more flexible and automated systems. For instance, coupons are now often applied automatically when items are added to the cart, reducing the need for a standalone section. - Technical Glitches or Temporary Removal
Don’t rule out simple technical issues. App updates can sometimes cause temporary “bugs” that make certain features unavailable. If the Coupon Center vanished recently, it might be linked to another round of testing or new feature rollouts. - Reduced Investment in Loyalty Programs
In recent years, AliExpress has faced stiff competition from platforms like Temu and Shein, which lure shoppers with aggressive discounts and free shipping. Instead of maintaining the Coupon Center, AliExpress might be redirecting resources to other priorities—like improving delivery speeds or expanding product ranges.
How Does This Affect Shoppers?
For seasoned AliExpress users, the disappearance of the Coupon Center isn’t just the loss of a handy tool—it’s a sign of potential shifts in how the platform handles discounts. It used to be easy to “hunt” for coupons, stacking them with promo codes and sales for maximum savings. Now, finding discounts feels less centralized, which might discourage newcomers or those accustomed to the old system.
On the flip side, AliExpress hasn’t abandoned the idea of savings altogether. Coupons still exist, but obtaining and using them has become more personalized. For example, many sellers now offer discounts directly on product pages, and the platform occasionally sends tailored coupons via app notifications.
Where to Find Coupons Now?
If the Coupon Center is missing from your interface, don’t despair—there are still plenty of ways to snag discounts. Here are some tips:
- “My Coupons” Section in Your Profile
Head to “My Profile” in the app or on the website—this is where all your active coupons are typically stored, including those from sellers or the platform. - Store Pages
Many sellers display coupons right on their store’s main page. Just visit a shop you’re interested in and check for banners or a “Coupons” tab. - Notifications and Emails
AliExpress often sends personalized offers via push notifications in the app or through email. Subscribe to updates to stay in the loop on great deals. - Sales Event Pages
During big events (like “Spring Sale” or “Value Days”), coupons often pop up on dedicated pages. Keep an eye on announcements in the app. - Coin Exchange for Coupons
If the coin exchange feature is still available in your region, visit the “Coins” section—you can trade daily activity rewards for small discounts. - Third-Party Resources
Websites and communities focused on AliExpress deals (like Telegram channels or forums) frequently share current promo codes and coupon links.
What’s Next?
Without an official statement from AliExpress about the Coupon Center’s fate, we can only speculate. The platform will likely keep experimenting with its interface and discount systems to adapt to evolving market trends. The Coupon Center might return in a revamped form—perhaps as part of a tiered loyalty program where active shoppers unlock more rewards.
AliExpress could also deepen its integration with local partners in various countries, affecting the availability of promotions. For instance, in Russia, the platform has teamed up with logistics services to speed up shipping—perhaps this will take priority over coupon-based discounts in the future.
Conclusion: Adapt and Keep Saving
The disappearance of the Coupon Center on AliExpress doesn’t mark the end of discounts—it’s more of a shift to a new way of engaging with shoppers. Yes, the familiar section may be gone or altered, but opportunities to save remain. The key is to stay proactive: check your profile, explore store pages, and watch for big sales.
What about you? Have you noticed the Coupon Center vanishing? Where do you find discounts for your AliExpress hauls now? Share your thoughts in the comments—together, we might uncover fresh ways to save on AliExpress in 2025!
